Citywide Marketing - Neighborhood Tourism
The Chicago Recovery Plan is funding citywide marketing focused on driving tourism back to Chicago, with an emphasis on the City's neighborhoods.
This project addresses the citywide marketing strategy need for catalytic events to regenerate the travel, tourism, and hospitality industry, which was severely harmed by the pandemic, by supporting local venues, event spaces, and tourism/hospitality businesses. While convention/event subjects vary, their place as an economic driver to help this hard-hit industry remains evident. Out-of-town attendees increase hotel occupancy, dine at local establishments, and visit local retail spots, all areas that continue to suffer from the pandemic. Events that attract local attendees similarly support local event venues, event companies, and local retail and dining establishments.